The new digital media companies in games, animation and related areas have particular modes of working and role specializations. Students entering this area need to develop a clear understanding of these roles and of the different business models in operation. Those attempting to start their own businesses will also gain knowledge of the different sources of funding available.
This module will develop knowledge and understanding of the industry roles as identified by the DTI and encourage a collaborative working environment for all students on courses in these areas.
Students will be expected to produce a proposal for a business or product idea. This will involve detailed research and investigation, the ability to critically apply their findings and working collaboratively in multi-disciplinary teams.
The module will be assessed by a single in-course group assignment.