This module cultivates understanding of the challenges of exploiting Web technology for commercial benefit and is aimed at students interested in on-line commerce and developing their own business ideas or enterprise initiatives.
Using a variety of student-centred techniques for course delivery, the overall aim is to equip students with knowledge and skills that will enable them to analyse and appraise a small to medium scale commercial initiative which exploits the on-line environment and polish it into a viable proposal.
The assessment will require students to develop a business idea which utilises Web-based technology and produce a commercially plausible business plan or proposition. This will include producing appropriate documentation - such as that required by a financier (e.g. a bank) - and implementing a prototype model of the Web-based component.