This module takes the student beyond the authoring components associated with design, encouraging them to consider design from a conceptual point of view. Composition, graphic design (traditional and digital) uses of colour and text are all considered from an abstract viewpoint.

The focus of this module is on the exposure to the creative process and application of the findings to an approach for design. The conclusions from this process are applied to form a strategy for creating or increasing the perceived value of an object or product.

A record of research will be assembled in the form of, for example, objects, media authored applications, writing, drawing and photography that supports the development of the student's work.

On successful completion of this module, the student will be able to

• Demonstrate the ability to illustrate conceptual ideas through contemporary and traditional skills.
• Formulate a design strategy and form a solution to a design remit.
• Gain an expertise in a range of technical processes and working practices and a relation to the conceptual aspects of multimedia preparation.
• Appraise and critique different materials and multimedia tools, working practices and techniques.

Student achievement will be measured by individual in course assessment.

Design for Usability is a pre-requisite for this module.

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