This module introduces the students to a range of different digital media including vector and bitmap graphics, video and sound. Various software applications will be used to edit and manipulate the different media types.

Design considerations including file formats, file size, compression, quality and compatibility will be introduced but emphasis will be given to the practical aspects of using multimedia technology and students will experience capturing, editing, manipulating and embedding of digital media.

On successful completion of this module, the student will be able to

• Discuss the file types available for multimedia assets and apply these to specific scenarios.
• Recognise the principles of file compression and the trade off between size and quality.
• Discuss the implications of chosen design considerations on digital media.
• Design, develop and edit a variety of formats of digital media.
• Combine and integrate digital media content.

The assessment will require the students to develop a portfolio of digital media that demonstrates design and editing skills as well as knowledge regarding the implications and influence that digital content theory has on the development and delivery of such digital media.

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