This module explores how the design and implementation of a sound electronic solution, such as a web site or intranet, keeps visitors on the site and converts potential clients into real customers.

Students will gain an awareness of the importance of having a sound online marketing strategy and will gain an understanding of the different eMarketing techniques and components.

On successful completion of this module, the student will be able to

• Identify and explain online marketing and advertising options and techniques.
• Construct appropriate data sets for analysis.
• Evaluate and measure an eMarketing case study.
• Plan and propose a sustainable online marketing strategy.
• Write a marketing proposal.

Student achievement will be measured by In-Course Assessment.

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